Análisis del potencial aviturístico del Parque Provincial de la Familia, Ambato‐Ecuador

The present study is aimed at analysing the characteristics of birds in Parque Provincial de la Familia (Ambato, Ecuador) and exploring its potential as a place to practise birdwatching environ‑ mental conservation. involved non‑experimental, longitudinal, cross‑sectional, exploratory, descriptive research design. Nine counting points were established for each area. Through application survey, tourists expressed their predisposition or not towards carrying out activities park. results showed total 16 families 34 species birds, evidencing presence four rare migratory species. It that visitors unaware biological importance within ecosystem but willing learn more about natural history In conclusion, park shows great bird watching could become refuge this taxonomic group